Welcome to...
Tom Lipton’s “Vistas & Visions”

Who we are...

“Vistas & Visions,” – a consulting agency founded by the American entrepreneur Tom Lipton, a highly-experienced marketing-communications-public relations and advertising practioner with extensive sales experience -- has returned to the United States following long-term residencies in Germany and France.

“Vistas & Visions” provides information, guidance and overall support in broadly-diverse areas on behalf of for- and non-profit organizations, encompassing industry and the arts. Area of operations includes both North America and Europe.

What we do...

“Vistas & Visions” creates in English Website content, press releases, brochures, pamphlets, articles, texts, instruction manuals, program notes, menus, recipes, labels, scripts, contracts, and speeches. We also translate the same from German. The original meaning and flavor is idiomatically conveyed in understandable terms to target language American English from the German, Austrian- or Swiss German source. Cross-cultural differences are effectively brooked as correct, pin-pointed concepts are accurately conveyed.

Additionally, on-going support activity and follow-up assure customers qualitative uniformity over time, and responsiveness to changing conditions and situations. This holds true whether launching a new opera company, a product line, or an upscale restaurant or wine outlet.

How we do it...

“Vistas & Visions” relies primarily on Lipton’s own extensive commercial and artistic background, augmented by the efforts of an extensive expert efforts of supporting individuals and organizations. Among Lipton’s most singular talents is the ability to “translate” and re-cast German in readily understandable, easily accessible, highly idiomatic, yet accurate, comprehensible American English. This unique, in-depth insight into German language, culture and Central European life and way of doing things reflects his 40-year + immersion there.

Thus, “Vistas & Visions’” clientele encompasses municipal, state/province and national entities/governments, private industries as well as the performing arts on both sides of the Atlantic.

Whether singularly or as part of an overall program, campaign, immediate or long-term project, “Vistas & Visions” offers accurate translations and successful implementations of German-language source materials for use in North American and English-speaking Expatriate markets worldwide.